# How Stricker transformed their customer experience

> A simulator that lets customers visualize and price products instantly.

A simulator that lets customers visualize and price products instantly.

## Key Metrics

- +80% order growth
- 25% fully automated approvals
- 100% faster quote and visualizations

## Challenge

Stricker set out to build a custom simulator that would let customers instantly visualize and price products. With no similar tool on the market, many manual tasks to automate, and the need to improve stock management, the website, and team coordination, they needed a reliable partner to tackle this complex, innovation-driven challenge.

## Solution

A simulator was developed to let customers instantly visualize and price products. Along the way, the team restructured data, built a new pricing model, and worked closely to make the operational improvements needed to support it. The first version was live in just nine months, ahead of the initial one-year deadline.

## Results

Order submissions increased by 80% following the simulator's launch. Customers now receive instant quotes, and nearly 25% of mockups are approved without human input.

The design team no longer spends hours creating mockups manually, and the commercial team is free to focus on business development. With fewer resources, Stricker is generating more business and handling orders more efficiently.

The simulator continued to evolve through regular updates, improving customer service and internal workflows while supporting steady growth across the organization.

## Technologies

PHP (multi-version), HTML, JavaScript, MySQL, React, Selenium

> "There was always a high level of professionalism and care. Much better than other IT projects. I would especially recommend Premium Minds when it comes to the development of new ideas and projects."
> — Sofia Cotovio, Stricker's Chief Marketing Officer